White Label Apps: Why It’s So Popular

by | Jan 13, 2023 | Web Design | 0 comments

The users might have numerous product design ideas but need more web design and development skills and other resources to make them realistic. If you are experiencing similar difficulties, white-labelled app & startup app development is an excellent option to think about. White-label web development will stand to gain your company in a variety of ways.

What exactly is a White Label App?

The white label app is a generic app that software developers create as a blank slate. These apps are designed purely to resell to a company that wants to rebrand the app as their own. They can be incorporated with just enough online branding to make them stand out.

What Industries Make Use of White-Label Apps?

Many industries are taking advantage of these opportunities because purchasing a white-label solution may become a real go-to option for businesses that require a mobile app with some standard features. Today, the WL model has penetrated many offline and online industries. Here are some of the common applications for white-label technology:

  • Fintech,
  • Taxis and ride-sharing services
  • Travelling,
  • Tourism,
  • Public catering,
  • Retail,
  • E-Commerce,
  • Banking,
  • Affiliates, and so on

What is the difference between white-label and custom mobile apps?

A white label app is a reputable mobile application that can be downloaded to any device. Any company can then rebrand it to suit its needs. White-label apps are developed by a third party and include basic, and general app features compatible with most mobile devices.

The firm then purchases the white label app and customizes or brands its features to their specifications. White-label apps on no-code or low-code platforms are the opposite of developing your own mobile app.

No-coding or low-coding development platforms enable users to create business applications without the assistance of coders, developers, or other specialists. This makes it simple to create complex, large, and highly scalable applications with no code for white labelling.

Realize that white-label apps are much less expensive than custom apps. The cost of a mobile application is determined by your budget, the application’s features, and the development team. On the other hand, a more complex white-label app setup will charge more than a traditional mobile app solution with a standard set of functions.

Advantages of White-label Apps                                               


Scalability has always been adeptly regarded as one of the advantageous features. These white-label solutions enable you to expand your company in various ways that are both quick and safe.


You can lower overhead and resource costs while increasing your revenue potential. Because they are eventually cost-effective, white-label solutions reduce your expenses in various ways, including product or fulfilment costs.


White-label mobile apps can assist you in broadening your offering and going from entrepreneur to agency and beyond in a relatively short period. Add new products or services to your core offerings using white-label and private-label solutions.


Remember that your application allows you to stand out from the crowd because the strategies you can customize are limitless. White-label options are excellent ways to broaden your brand, establish a solid reputation and services, and increase revenue.

Three of the Best White-Label Services and Solutions

Company Apps

Apps account for 90% of users’ time on mobile phones. And it is why there are so many white-labelled business apps.


Moreover, any website-related product or service a reseller might rebrand to provide to their clients at their pricing point is commonly identified as white-label website solution technology. Consequently, approximately 51% of small businesses spend money on digital marketing for white-labelled websites.

Digital Marketing

Nearly 87% of small businesses primarily use digital advertising to grow their businesses. Two-thirds of SMBs say they want to use such platforms to grow their businesses in the coming years.

Final Thoughts

White labelling is a reputed legal method that permits one product or service to be sold and rebranded under another firm’s brand. White-label apps are a more cost-effective option for businesses since they involve less investment than custom mobile app development. As a result, there are significant benefits to implementing white-label technologies as your business solution.