Web design & development / Madurai, India
Responsive Web Design Services
Websites that work on a phone first, load fast on a patchy connection, and are built so search engines and AI assistants can actually read and cite them. Designed and built by an 18-engineer team that uses Claude Code every day.
Why this page reads differently now
Your website now has two audiences, and only one of them has eyes
People still land on your site and decide in a few seconds whether to trust you. But an increasing share of your visibility is decided before that — by search engines and AI assistants reading your pages and deciding whether to quote you in an answer.
A site built for both looks the same to a human and behaves completely differently to a machine. That's the shift that makes a 2019 website worth rebuilding rather than tweaking.
Fast, clear, and usable on a phone
- Loads in under two seconds on a mid-range Android over 4G
- One obvious next action on every page
- Readable type, sensible tap targets, forms that don't fight you
- Accessible to screen readers and keyboard navigation
Structured so it can be read and quoted
- Semantic HTML with a heading hierarchy that reflects real structure
- Schema markup for your organisation, services, FAQs and reviews
- Content written as direct answers to real questions
- Server-rendered pages, so crawlers don't depend on JavaScript
Mobile-first, not mobile-also
We design the small screen first, then let it grow
Most Indian traffic arrives on a phone, often on a connection that isn't great. Designing the desktop layout first and squeezing it down afterwards is how you end up with a homepage that takes eight seconds to load and hides the phone number three scrolls deep.
We start from a 360-pixel screen. Content order, tap targets, image weight and the primary action are all settled there. Wider layouts are an expansion of a design that already works, not a compromise of one that never did.
- Performance budget agreed before design starts, then tested against real devices
- Images served in modern formats at the size actually needed, never the full-size upload
- Core Web Vitals measured on mobile, which is the score that counts
- Click-to-call, WhatsApp and directions reachable without scrolling on local business sites
Technology agnostic
We don't sell you a platform. We pick the one you can live with
Agencies that only know WordPress recommend WordPress for everything. We build in Laravel, NestJS, Next.js, React and Flutter across our client work, so the recommendation here comes from what your site has to do and who will maintain it — not from what we happen to have installed.
| If your site is | We'd usually build it on | Because |
|---|---|---|
| A business site your own team will update | WordPress with a page builder or a custom block theme | Your marketing person can edit a page without calling us. Familiar, well supported, cheap to host. |
| Content-heavy and competing hard on search | Headless WordPress with a Next.js frontend | Editors keep the interface they know while the public site gets static-speed delivery and clean markup. |
| Selling products online | WooCommerce, or GegoCart for multi-vendor | Full control over checkout, shipping rules and Indian payment gateways without per-transaction platform fees. |
| Really an application with a website attached | Laravel or NestJS, with a Next.js or React frontend | Logins, dashboards, permissions and workflows belong in a framework, not in a pile of plugins. |
| A campaign page or microsite | Static site or a single-page build | Nothing to hack, nothing to update, and it loads almost instantly. |
Whichever way it goes, the code sits in your repository and the hosting sits in your account. Changing agency later should be an inconvenience, not a hostage negotiation.
How AI tools change the work
Less time on the plumbing, more on the design
Every engineer here works with Claude Code as part of their normal day, and our designers use AI tooling through concepting and asset work. It hasn't replaced anyone. It has moved where the hours go.
Faster from design to working page
Component markup, responsive behaviour and cross-browser fixes take a fraction of the time they used to, so more of the schedule goes to layout, hierarchy and copy.
More options to look at
You see two or three real directions instead of one safe template, because exploring an alternative no longer costs a week.
The tedious parts get done
Alt text, schema markup, meta descriptions, image optimisation and accessibility fixes are the first things dropped under deadline. Now they aren't.
What we do
Everything between the first sketch and the site being live
WordPress development
Custom themes and block-based builds, structured so your team can edit pages without breaking the layout.
WooCommerce stores
Catalogue, variations, tax and shipping rules, and a checkout tuned for the way your customers actually buy.
Website redesign
Rebuilding an ageing site without losing the rankings it already has — redirects, content mapping and structure planned first.
Payment gateways
Razorpay, Stripe, PayPal, Authorize.net, UPI and card flows, integrated and tested against real failure cases.
Landing pages
Single-purpose pages for a campaign or launch, with the tracking wired up so you can tell whether they worked.
Search and AI visibility
Technical SEO, schema markup and content structure, supported by our two in-house SEO specialists.
Maintenance and hosting
Updates, security patching, tested backups, uptime monitoring and a person who answers when something breaks.
Integrations
CRM, email marketing, WhatsApp, analytics, booking systems and ERP connected to the site rather than bolted beside it.
The team
An engineering company that happens to be very good at design
GegoSoft is led by a founder with a UI/UX background, and design sits inside an 18-engineer team rather than in a separate studio that hands files over the wall. The people choosing your layout are the people who have to build it and keep it running.
We build and operate six of our own products — a school ERP used by more than 20 international clients, plus tender, construction, compliance and finance software. Every interface decision we make on your site is one we've already had to live with on ours.
Alongside that we run long-term platform work for clients in the USA, Australia, Europe and Dubai, so working across time zones and review cycles is routine here.
Process
How a website project runs with us
Most sites take six to ten weeks. You'll see something real in the first fortnight, not a mood board in week five.
Understand the business
What you sell, who buys it, what a good enquiry looks like, and what the current site gets wrong. Plus a look at what your competitors rank for.
Structure and content plan
Sitemap, page purposes and the questions each page has to answer. Getting this right is most of the SEO work, and it happens before any design.
Design the phone view
Real content in a real layout at mobile width, then the wider breakpoints. You review a working page in a browser, not a flat image.
Build
Development on a staging URL you can visit at any time, with the chosen platform, integrations and schema markup going in as the pages are built.
Test and tune
Real devices, real browsers, accessibility checks, form testing, performance passes and a redirect map if we're replacing an existing site.
Launch and hand over
DNS, SSL, analytics and Search Console configured, your team trained on editing, and a maintenance plan if you want one.
Where we work
Based in Madurai, working almost everywhere
Our office is in Madurai and we meet clients in person across South Tamil Nadu. Most of our work, though, is remote — including long-running engagements with clients in four other regions who we've never shared a room with.
Questions we get asked
Web design, answered plainly
How much does a website cost?
A small business site with up to about ten pages sits at the lower end; an e-commerce store or a content-heavy site with custom templates costs more. Price depends on page count, how much is custom, and whether content and photography are yours or ours. Send us the brief and you'll get an itemised quote rather than a range.
How long does it take?
Six to ten weeks for most business sites, from the first conversation to going live. Campaign pages and microsites take one to two weeks. The usual delay isn't development — it's waiting on content, so we plan for that up front.
Do you use WordPress, or something else?
Both. WordPress when your team needs to edit pages themselves, headless WordPress with a Next.js frontend when search performance matters most, WooCommerce for stores, and Laravel or NestJS when the site is really an application. We recommend after understanding the project, not before.
What does "mobile-first" actually mean in practice?
We design and build the phone layout first and treat it as the primary version, rather than shrinking a desktop design afterwards. In practice it means content order, image weight and the main call to action are decided at 360 pixels wide, and Core Web Vitals are measured on mobile — which is the score search engines use.
Will my site be visible to AI assistants like ChatGPT and Google's AI answers?
That's part of how we build now. Server-rendered pages, semantic HTML, a real heading hierarchy, schema markup for your organisation and services, and content written as direct answers all make it far more likely an AI assistant can read your site and cite it. No one can guarantee placement in an AI answer, but most sites fail at the technical basics first.
Can you redesign our existing site without losing our rankings?
Yes, and it's worth planning properly. We map the current URLs, keep the pages that earn traffic, set up redirects for anything that moves, and preserve or improve the content that ranks. Rankings usually wobble briefly after a launch and recover within a few weeks.
Who owns the website when it's finished?
You do. Code in your repository, domain and hosting in your accounts, full admin access from day one. If you decide to work with someone else later, nothing needs to be extracted from us.
Do you handle content and photography?
We write and structure content as part of the project when you want us to, which is usually the better result because the copy and the layout get designed together. Photography we can arrange locally or work with what you have.
Free quote
Tell us about your website
Fill in the form and a designer and a developer will both read it. You'll hear back within 12 to 48 hours with questions, an approach and a price — no sales call needed first.
- Already have a site? Send the URL and we'll include what we'd fix
- No brief yet? A paragraph about the business is enough to start
- Prefer to talk it through? Use the contact page
Is your site still built for 2019?
Send us the URL. We'll tell you what's holding it back on mobile, on speed and on how machines read it — in plain language, at no cost.