The three pillars of SEO

by | Mar 23, 2023 | SEO | 4 comments

The three pillars of SEO are technical SEO, on-site content, and off-site authority. These pillars are essential for any successful SEO campaign, and when used together, they can help you reach your organic growth goals.

Technical SEO

Technical SEO is the foundation of any SEO campaign. It involves ensuring your website is structured correctly so that search engines can easily crawl, index, and render it. This includes submitting an XML sitemap to Google Search Console, optimizing page speed, using proper schema markup, and more.

On-site content

On-site content is the second pillar of SEO. Content should be written for both humans and search engine robots. Content should be optimized for keywords, but it should also be interesting and engaging for readers. Content should be tied to your product or service, and it should be updated regularly to keep visitors coming back.

Off-site authority

The third pillar of SEO is off-site authority. This involves building backlinks to your website from other websites in your industry. This is a signal to Google that your website is trusted and authoritative, so it can rank higher in search engine results pages (SERPs). Link earning involves outreach and relationship building, so it takes time and effort to be successful.

In conclusion, the three pillars of SEO are essential for any successful SEO campaign. Technical SEO ensures your website is set up properly for search engines, on-site content provides interesting and engaging content for visitors, and off-site authority helps you build trust and authority with Google. When used together, these three pillars can help you scale your organic growth.

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