Local SEO for Small Businesses

by | Mar 23, 2023 | SEO | 1 comment

We’re Experts, So You Don’t Have to Be

If your business has a physical location, or you serve customers in a particular geographic area, you need Local SEO. Local SEO is a combination of tactics and strategies that help you rank higher in local search engine results. Google’s local algorithm evaluates signals that traditional SEO does not take into account, leaving you at a disadvantage if you don’t take advantage of them. That means you need to take extra steps to ensure your business appears in local search results.

But, what is Local SEO? How does it differ from regular SEO? And, how can you make sure you’re taking advantage of Local SEO for your small business? We’re here to help.

What is Local SEO?

Local SEO is a set of strategies and tactics that helps local businesses appear in local search engine results. It’s a combination of on-page and off-page SEO tactics that are designed to target local customers. Local SEO differs from regular SEO in that it takes into account additional signals, such as location. Google’s local algorithm considers location-based signals, such as your business’s address, its proximity to the searcher, and the presence of local keywords.

How to Optimize Your Small Business for Local SEO

Local SEO can be intimidating, but it doesn’t have to be. Here are some tips to help you optimize your small business for Local SEO:

1. Claim and Optimize Your Google My Business Listing Your Google My Business (GMB) listing is one of the most important elements of Local SEO. Make sure you claim and verify your GMB listing and optimize it for local search. That means including your business’s name, address, and phone number (NAP) as well as adding photos, videos, and other relevant information.

2. Create Local Content Creating local content is a great way to optimize your website for local search. Make sure you include local keywords in your content and link to your GMB listing. You should also link to local directories and other local businesses.

3. Get Local Reviews Reviews are an important signal for local search engine rankings. Encourage your customers to leave reviews on your GMB listing, as well as other relevant sites, such as Yelp and TripAdvisor.

4. Monitor Your Local Rankings Once you’ve optimized your website for local search, you need to monitor your rankings. Track your rankings for local keywords and adjust your strategies as needed.

Local SEO can be intimidating, but it doesn’t have to be. With the right strategies and tactics, you can optimize your small business for local search and get the results you want. At GegoSoft, we’re experts in Local SEO, so you don’t have to be. Contact us today to learn more about how we can help you get to the top of local search results.