A social media manager is responsible for planning, creating, and managing content across multiple platforms to build brand awareness and engagement. Whether working for a company or as a freelancer, this role requires a mix of creativity, strategic thinking, and technical skills. Understanding what a social media manager does, mastering social media management tools, and developing key social media manager traits are crucial for success. If you’re looking to start a career in social media management, this guide provides ten essential tips to help you build the skills, gain experience, and thrive in the competitive digital marketing industry.