Advertising Technology, encompasses the digital tools and platforms used to manage, analyze, and improve online advertising campaigns. This includes programmatic advertising, real-time bidding (RTB), demand-side platforms (DSPs), and customer data platforms (CDPs) that enhance ad targeting and performance.
Artificial Intelligence (AI) has become a major catalyst for change in almost every industry, and the advertising and marketing sectors are no exception. In the fast-paced digital landscape, AI is transforming the way companies reach and engage their audiences, making...
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