It’s another thing to focus on driving traffic to your website; it’s another to convert that traffic into quality leads. It’s only helpful to have a lot of traffic on your website if you can convert it into sales-qualifying leads.
Nevertheless, lead generation is the biggest challenge for many marketers (about 61%). They need to find out where their leads are coming from, they aren’t generating qualified leads, and they aren’t generating any information at all.
These are some of the marketers’ most common errors when generating leads. Let’s discuss some more lead generation blunders and how to avoid them.
Lead Generation Mistakes to Avoid
Mistake 1: Poor Product-market Fit
Before you spend a fortune on marketing to generate leads, consider whether your product meets the target market’s needs.
Knowing who your target audience is and whether your product can provide value and solve their problems is central to product market fit.
The solution:
Understand what you are selling, what you are not, and who your target market is. In short, know your product inside and out. Before ramping up your lead generation efforts, ensure your concerned product is a good fit for the global market. Otherwise, your returns will be fatally low.
Mistake 2: You Are Not Generating Leads Organically
Buying contact lists is simple and appealing, especially if you’ve struggled to generate leads. However, doing so is not suggested because you will end up causing long-term damage to your company.
- You’ll save time making cold calls to people who are only a good fit for your company.
- Low conversion rates can be taxing on your SDRs and reduce their productivity.
- Sending out emails to leads from purchased lists can harm your email deliverability.
- Leads from such lists will almost certainly mark you as spam.
The Solution
To maintain your pipeline full of leads, give them a reason to opt-in. You can accomplish this through gated content or webinars. Utilize lead capture software to collect the information of these leads so that you can nurture and convert them into customers.
Mistake 3: Applying the Same Approach to All of Your Products
If your company has several products that serve different purposes, you should have a unique approach for each one.
There needs to be a one-size-fits-all approach to lead generation for your products. Furthermore, each product will have its own product roadmap and growth trajectory.
The Solution:
Create distinct marketing strategies for each product — this implies that lead generation efforts will differ from one product to the next.
Mistake 4: You Are Not Optimising Your Blog Content
Visitors to your website may be at any stage of the sales cycle. Some are in the awareness stage, some are in the purchasing stage, and some aren’t even aware they have a problem you can solve.
This being said, if you take a one-dimensional approach to your blog content, rather than only having bottom-of-the-funnel content with CTAs everywhere. You need to reach out to those still learning about their problem.
The Solution:
Provide a mix of top-of-the-funnel, middle-of-the-funnel, and pain point content and the appropriate number of CTAs. The goal of your blog content should be to educate your audience and provide them with all the information they require so that they will not hesitate to sign up for your product or service.
Mistake 5: Failure to Use Lead Generation Tools
With this ever technology, numerous lead-generation tools are available to supplement your marketing efforts.
Do you able to identify the source of your leads? What keywords did they use before landing on your page? What pages of your website are they visiting?
Your questions can be answered if you invest in lead-generation tools like online forms, click-to-call widgets, and even call-tracking software.
The Solution:
The bottom line is that most businesses underestimate the value of lead-generation tools. Choosing the right combination of such tools can propel your lead generation to new heights.
In addition, automating your sales processes allows your team to focus on other tasks and complete tasks more quickly. It all comes down to wholly knowing how to best use technology to your advantage.
Mistake 6: You Overlook Your Leads’ Pain Points.
Marketers frequently focus on what they believe is most important — promoting and marketing your products or services.
Though this is not wrong, many people get carried away with it to the point where they appear to miss small but telling signs of what truly troubles your leads. You are shooting yourself in the foot by failing to address the essential issues that are important to them.
The Solution:
The main key to effective lead generation is to recognize, understand, and address your audience’s problems. Once you’ve piqued their interest, keep up the momentum with ongoing marketing and email nurturing efforts.
