Primarily this Facebook engagement is termed as any action taken on one of your posts or comments in one of your ads, groups, or pages. Any reactions, comments, shares, and link clicks are generally included.
Facebook tracks engagement at the post level and your entire group and page. To maximize Facebook page engagement, nearly half of the marketers we polled suggested posting 2-3 times per week.
How to Check Facebook Engagement
It is simple to check engagement on Facebook. If you’re a page administrator, you can see engagement metrics right on your page in Post Insights. It will allow you to see and compare your engagement post-by-post and page-by-page.
How Do You Measure Facebook Engagement?
You can also track engagement yourself. So divide the number of engaged users by the total page reach and multiply by 100. This formula works on a per-post and per-page basis.
For example, if your Facebook post received three comments, six likes, and one share, with a total reach of 1,000 people, your post engagement rate would be one per cent. According to most marketers, shares are the most valuable type of Facebook engagements.
Critical Tips for Increasing Facebook Engagement
Ask Questions
Social media polls are entertaining and require minimal effort from a Facebook user to vote. Again, include images in your polls to encourage users to interact with your posts. Develop these posts weekly to increase engagement on your page. The responses to your questions can often lead to new post ideas – whether for your Facebook page or blog.
Be Approachable
Don’t forget to respond to your audience, solicit feedback, and keep your posts relevant and consistent. Motivate your audience with CTAs to know what’s in store for them.
Respond to Comments
Not only will responding to comments increase engagement, but it is also the right thing to do.
Post When Your Followers Are More Active
Know where your audience is actually located and when they are most likely to be on Facebook. Then, figure out how to post during those times.
Promote Your Videos to Gain Early Traction
You can create a low-cost video view campaign to distribute your video content and increase engagement rates. Anyone who generally watches your video for more than 3 seconds can be primarily retargeted, and these video views count towards your engagement rate.
Go Live On Facebook
Going live frequently on Facebook is one way to increase your engagement rate. Many people who go live ask for audience participation by posting emojis. They become even more engaged when they see each other’s emojis.
